09 Jan 2017

National Sales Manager

Dealers Ingredients Inc. has been a leader in the food ingredient industry since 1976.
Dealers drives growth for our customers through the provision of natural ingredients and ingredient solutions. We do this by delivering comprehensive application solutions using the ingredients we represent and at times those we do not. In 2015 Dealers brought its own ingredient, Profi Pro to market. Profi Pro is a vegetable protein powder which is used in many finished good applications. An affiliated company Profi Pro Inc. was formed in 2016 to bring Profi Pro to the consumer market.

We are seeking a highly motivated and results driven National Sales Manager. This position will be reporting directly to the President & CEO. You will be working with food manufacturers and processors as well as food retailers and end use consumers in Canada and the United States. As National Sales Director, you will use your creativity and thorough knowledge of the sales process to provide innovative ideas for growth.


Overview of Role

  • Develop and implement effective sales strategies.
  • Achieve sales and budget goals for the solutions sold.
  • Identify business opportunities based on knowledge of clients, markets, products and services and work to influence product roadmap and strategy.
  • Develop and maintain profitable new business relationships in Canada and the United States for both the B to B and B to C market.
  • Implement and maintain an effective referral network and call program to promote sales.
  • Establish and maintain good public relationships with the community to enhance the organization’s image and develop new business.
  • Identify and monitor market trends and competitors’ actions to gain the competitive advantage.
  • Perform research and identify new potential customers and new market opportunities.
  • Provide timely and effective solutions aligned with customer needs.
  • Work closely with, motivate and provide daily support to internal partners.
  • Assist in identifying new product lines and develop strategies for their rollout to market.


Desired Skills and Experience

  • English/French bilingual verbal and written communication skills preferred.
  • Excellent knowledge of the consumer retail market(s).
  • Excellent soft skills and likeability factor
  • Strong organizational, problem solving, interpersonal, and verbal and written communication skills
  • Excellent negotiating and closing capabilities
  • Able to work under pressure and deadlines
  • Self-motivated and able to work in an autonomous environment
  • Bachelors Degree in Food Science and / or Business Administration
  • We offer many great programs to our employees that include a Health and Dental Benefits program. Competitive salary and profit sharing.

Please submit your resume to chuck@dealersingredients.com

Job posted by
Charles Harvey, President & CEO
Dealers Ingredients Inc.

Share this
25 Nov 2016

Celebrating our 40th anniversary

Interview with Alex Robinson, Partner with Dealers Ingredients

Canadian company Dealers Ingredients is proud to be celebrating 40 years of supplying quality, natural ingredients to food manufacturers and processors across Canada in all sectors of the food industry including bakery, meat, beverages, soups, sauces, snacks, and confectionery.

We had the opportunity to sit down with Alex Robinson, one of the partners who were instrumental in helping Dealers become what it is today. Below, are some of the key highlights from that meeting.

“In 1976, Dealers Ingredients started as a distributor of dairy products and continues to this date. Over time the company had gone through several changes. I was fortunate enough to be asked to join Dealers on October 29, 1984 to help them expand their distribution of dairy products in Canada. In the mid 1990’s, Dealers Ingredients expanded to become the official Canadian distributor of the Butter Buds line, a functional dairy concentrate and natural flavour alternative. Last year, the company celebrated Butter Buds’ twentieth year in Canada. During the 90’s Dealers built a very strong reputation as a key supplier of whey powder in Canada through their ability to secure large and consistent inventory contracts from many of the large manufacturers within Canada. Up until 2001, Dealers was actually called Dealers Dairy Canada Ltd. when I spearheaded the name change to Dealers Ingredients reflecting the shift occurring within the marketplace and Dealers towards value-added, branded ingredients. In 2013, Dealers Ingredients acquired the Canadian distribution rights for OneGrain, a unique salt reduction solution from AKZONOBEL of the Netherlands.
In terms of revamping our facilities, in 2014 we completed the construction of a test kitchen facility and presentation room at our head office enabling us to create and consult on product development concepts as well as have the ability to conduct customized customer presentations. Up until 2014, we were strictly an ingredient distributor for the Canadian marketplace. However, in 2015, Dealers Ingredients evolved further to focus on the development and distribution of their own products as well as providing product development expertise. The start of this change occurred with the recent introduction of the award-winning PROFI line of products. PROFI Pro is a high protein plant-based composite (HPPC). PROFI Bake is a high protein plant-based composite HPPC with added fiber and designed specifically for the bakery industry. PROFI is also available for International shipping. This year, Dealers Ingredients was the proud recipient of the 2016 DUX Ingredients and Technology award for PROFI and was also the Finalist in the Specialty Products Category of CTAQ 2016 Food Innovation Award with the improved PROFI Pro and improved PROFI Bake ingredient products.
Although, the transition from dairy to other categories was planned, it happened relatively fast to match the recent changes within the marketplace by consumer’s increased demand for healthier, plant-based proteins and fibers. With the report by World Health Organization (WHO) indicating that the consumption of prepared and cured meat products were found to be “carcinogenic to humans”, we expect that this will create even more demand for products containing plant-based proteins.
As an innovative company, plans are in place for many more initiatives and we look forward to sharing them with all our current and new customers in the very near future.” said Alex Robinson, Partner, Dealers Ingredients Inc.

We would like to thank Alex Robinson for taking the time to meet with us and share some of the history of Dealers Ingredients Inc.

Share this
18 Oct 2016

Did you know that October 16 was World Food Day?

With this year’s theme “Climate is changing. Food and agriculture must too.”, Chef Michael Smith appealed to all Canadians to support this day and beyond by “taking a climate-friendly approach to food and eating more pulses”
Check out the article on “Eating Pulses is a great way to show your support for World Food Day”

Did you know that PROFI contains pulses?
PROFI, a unique blend of pea and lentil proteins as well as chickpea powder and other plant-based ingredients, makes it very easy for any manufacturer to help create nutritious, tasty vegan products that are high in protein and fiber. Contact us to learn more, receive a sample or recipes.

Share this
13 Oct 2016

Mix®it launches High Protein Oatmeal Cereal containing Natralein Pea Protein

Congratulations to Mixit on the launch of their new, innovative and complete breakfast, high protein oatmeal cereal mix called “Hungry like a Wolf” containing Natralein Pea Protein isolate! An innovative, convenient and complete breakfast mix containing 13g of protein per serving of 50g makes it ideal for athletes as well as active life-style consumers.

“Our customers are always looking for something new, different and unique. Adding Natralein Pea Protein by Dealers Ingredients to one of our oatmeal cereal mixes as well as including it in our list of ingredient Mixit items meet the growing trend for plant-based proteins.”said Stephanie Jackson, Owner, Mixit.

As personalization continues to be one of the mega trends with consumers today, Mixit also carries a list of many different ingredient options including Natralein Pea Protein isolate for consumers to choose from if they desire to create their own or add on to one of the current mix options.

Interested in learning how to best incorporate Natralein Pea Protein or PROFI into your own product concept recipe? Please contact your Dealers Sales Consultant or call our office at 905 458 7766 or i info@dealersingredients.com

Share this
06 Jul 2016

On-Trend Ingredients

July 6, 2016   Food Biz Blog by Birgit Blain, President, Birgit Blain & Associates Inc.

Imagine the possibilities! Check out these on-trend ingredients to inspire your next product development project. They’re proof that Bakery Showcase, a biennial trade show in Toronto, offers more than baking solutions.

Kick up the protein! 

Consumers have a seemingly insatiable appetite for protein. According to food scientist Carol Finlan, singular plant proteins from pulses do not provide the essential amino acids recommended by the WHO. Profi Pro is a specially formulated blend of plant proteins that delivers all the essential amino acids. Applications include beverages, soups, sauces, baked goods and even veggie burgers. High protein, high fibre Profi Bake for baking applications is a gluten-free functional replacement for wheat flour. Both products are GMO-free, Kosher and Halal certified. DealersIngredients.com/profi/

Click here to access the complete article

Share this
07 Jun 2016

Dealers Ingredients News

We are pleased to announce that Diana Huey has joined Dealers Ingredients team as a Product Development Technologist. Diana has a degree in Retail Management and a Bachelor of Nutrition and Food from Ryerson University. She is also the 1st place winner Nationally and Provincially of the 2012 Mission ImPULSE Food Development Competition. Diana will assist us with our product development initiatives and development of new applications for the wide range of Dealers Products including PROFI.

It is with great sadness that we wish Michaela Kliever, our former Product Development Technologist good-bye and all the best as she has decided to pursue a career working in her family’s restaurant business.


Share this

© 2016 Dealers Ingredients Inc. All rights reserved.