09 Jan 2017

National Sales Manager

Dealers Ingredients Inc. has been a leader in the food ingredient industry since 1976.
Dealers drives growth for our customers through the provision of natural ingredients and ingredient solutions. We do this by delivering comprehensive application solutions using the ingredients we represent and at times those we do not. In 2015 Dealers brought its own ingredient, Profi Pro to market. Profi Pro is a vegetable protein powder which is used in many finished good applications. An affiliated company Profi Pro Inc. was formed in 2016 to bring Profi Pro to the consumer market.

We are seeking a highly motivated and results driven National Sales Manager. This position will be reporting directly to the President & CEO. You will be working with food manufacturers and processors as well as food retailers and end use consumers in Canada and the United States. As National Sales Director, you will use your creativity and thorough knowledge of the sales process to provide innovative ideas for growth.


Overview of Role

  • Develop and implement effective sales strategies.
  • Achieve sales and budget goals for the solutions sold.
  • Identify business opportunities based on knowledge of clients, markets, products and services and work to influence product roadmap and strategy.
  • Develop and maintain profitable new business relationships in Canada and the United States for both the B to B and B to C market.
  • Implement and maintain an effective referral network and call program to promote sales.
  • Establish and maintain good public relationships with the community to enhance the organization’s image and develop new business.
  • Identify and monitor market trends and competitors’ actions to gain the competitive advantage.
  • Perform research and identify new potential customers and new market opportunities.
  • Provide timely and effective solutions aligned with customer needs.
  • Work closely with, motivate and provide daily support to internal partners.
  • Assist in identifying new product lines and develop strategies for their rollout to market.


Desired Skills and Experience

  • English/French bilingual verbal and written communication skills preferred.
  • Excellent knowledge of the consumer retail market(s).
  • Excellent soft skills and likeability factor
  • Strong organizational, problem solving, interpersonal, and verbal and written communication skills
  • Excellent negotiating and closing capabilities
  • Able to work under pressure and deadlines
  • Self-motivated and able to work in an autonomous environment
  • Bachelors Degree in Food Science and / or Business Administration
  • We offer many great programs to our employees that include a Health and Dental Benefits program. Competitive salary and profit sharing.

Please submit your resume to chuck@dealersingredients.com

Job posted by
Charles Harvey, President & CEO
Dealers Ingredients Inc.

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07 Jun 2016

PROFI™, Vegetable Based High Protein Composite (HPC), Winner of the 2016 DUX Ingredients and Technology Award

TORONTO, Ontario, Canada-February 2, 2016 -Dealers Ingredients Inc., is pleased to announce that PROFI, vegetable based high protein composite (HPC) was the winner of the 2016 DUX Ingredients and Technology award within the broad category of Products. This prestigious award was announced at the fourth annual DUX Gala in Montreal, Quebec on January 27, 2016.

The DUX Gala brought together over 450 professionals representing the top leaders in the food supply chain (producers, processors, retailers, distributors, restauranteurs, food services, non-profits, institutions, etc.) to celebrate those who had distinguished themselves with offerings in 2015.

Dealers Ingredients first time submission to the DUX contest consisted of providing in-depth answers to 15 questions as well as written technical support for PROFI that was judged by a distinct jury made up of professionals and influential experts in food and health. In order to be considered a finalist in the contest, the PROFI application had to score a minimum of 70%. For more information on the members of the jury, visit http://programmedux.com/en/the-dux-contest/jury/

“We are very excited to be part of this year’s DUX contest and Gala awards ceremony especially since DUX is a program that aims to inspire and mobilize businesses, organizations, and institutions to create initiatives that contribute to improving people’s health through nutrition. Dealers Ingredients, a supplier and now a manufacturer of natural food ingredients for 40 years, has always had a passion for and commitment at its core in helping to create a healthier lifestyle. It is with this commitment that led to the creation of PROFI, value-added, innovative ingredient solution.” said Chuck Harvey, President and CEO, Dealers Ingredients Inc.

PROFI, vegetable based high protein composite (HPC), contains all nine essential amino acids in proper proportions. Formulated into a single source food enhancer for ease-of-use, usage rates have been identified for achieving ideal grams of plant protein per serving size within but not limited to cookies, breads, cupcakes, soups, sauces, protein bars, pasta, crackers, veggie burgers and beverages. After two years in development PROFI, especially designed to address the issues of taste and product formulation, can replace soy, dairy and meat as an allergy free, non-GMO, Kosher and Halal protein source. PROFI was also specifically developed to contain a high PDCAAS score, indicating the efficacy of the product protein solution.
Available in two main varieties, PROFI Bake™, gluten-free and non-GMO, makes it ideal for manufacturers to add protein and fiber to many baked goods including muffins, cakes and breads. PROFI Pro™, also gluten-free, can be used to add non-GMO plant protein to small or large serving sizes in food and beverages.

About Dealers Ingredients Inc.
Since 1976, Dealers Ingredients Inc. has been specializing and supplying natural, nutritional ingredients and solutions to leading food manufacturers and processors across Canada. Our dedicated team of research professionals/food consultants are committed to working together to create improvements in product performance in the areas of quality, nutrition, label declaration and profit margins embracing our vision of “Creating a healthier tomorrow naturally”. With our focus on creating and distributing healthy lifestyle ingredient choices, we’re committed to helping our customers revolutionize every day food choices for consumers.

With the recent launch of PROFI, Dealers Ingredients is interested in expanding distribution on a global basis and exploring new partnerships with interested USA distributors and manufacturers. Additional information on PROFI can be found at www.dealersingredients.com/profi (La version francaise du site Internet est actuellement en construction).

For more information, contact:

Debra Tomotsugu
Manager, Marketing and Sales Support
Dealers Ingredients Inc.
905 458 7766 ext. 29

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07 Jun 2016

Dealers Ingredients would like to thank everyone who stopped by our booth

Dealers Ingredients would like to thank everyone who stopped by our booth at the two most recent trade shows where we celebrated our 40th anniversary by sampling our delicious tasting chocolate cupcakes featuring PROFI Bake™ and Butter Buds©:
CIFST Quebec Suppliers Show
April 21, 2016, Laval, Quebec

Bakery Showcase
May 1-3, 2016 Mississauga, Ontario

Interested in receiving the recipe? Click here

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07 Jun 2016

Dealers Ingredients News

We are pleased to announce that Diana Huey has joined Dealers Ingredients team as a Product Development Technologist. Diana has a degree in Retail Management and a Bachelor of Nutrition and Food from Ryerson University. She is also the 1st place winner Nationally and Provincially of the 2012 Mission ImPULSE Food Development Competition. Diana will assist us with our product development initiatives and development of new applications for the wide range of Dealers Products including PROFI.

It is with great sadness that we wish Michaela Kliever, our former Product Development Technologist good-bye and all the best as she has decided to pursue a career working in her family’s restaurant business.


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07 Jun 2016

Dealers Ingredients celebrates 40 years

Canadian company Dealers Ingredients is blowing out the candles on 40 years of supplying quality, natural ingredients to food manufacturers and processors across Canada. Dealers Ingredients serves all sectors of the food industry including bakery, meat, beverages, soups, sauces, snacks, and confectionary.

“With expertise in Research & Development, Marketing, Sales, and the US and Canadian Regulatory System, and a commitment to working with our customers to create improvements in product performance in the areas of quality, nutrition, label declaration and profit margins, I am proud to be part of this exciting time at Dealers Ingredients as we embrace our vision: “Creating a Healthier Tomorrow Naturally.” said Chuck Harvey, the company’s President and CEO.

In 1976, Dealers Ingredients started as a distributor of dairy products and continues to this date. Over time the company has gone through several changes. In the mid 1990’s, Dealers Ingredients expanded to become the official Canadian distributor of the Butter Buds line, a functional dairy concentrate and natural flavour alternative. Last year we celebrated Butter Buds 20th year in Canada. In 2013, Dealers Ingredients acquired the Canadian distribution rights for OneGrain, a unique salt reduction solution from AKZO NOBEL of the Netherlands.

In 2015, Dealers Ingredients evolved further to focus on the development and distribution of their own products. The start of this change occurred with the recent introduction of the PROFI™ line of products. PROFI Pro™ is vegetable based high protein composite (HPC) and PROFI Bake™ is a vegetable based HPC designed specifically for the bakery industry. Dealers Ingredients is proud to announce that we were the recipient of the 2016 DUX Ingredients and Technology award for PROFI.

After almost two years in development, PROFI, which Dealers Ingredients believes is the first complete vegetable protein containing all essential amino acids in proper proportions, is currently available in two main varieties. PROFI Bake™, gluten-free and non-GMO, makes it ideal for manufacturers to add protein and fiber to many baked products. It has been specially designed to replace wheat flour on a one-to-one basis in any baking recipe.

PROFI Pro™, can be used to add gluten-free, non-GMO plant protein but without the added fat or allergens from soy or milk or expensive meat options to small or large serving sizes. PROFI was specifically developed to have a PDCAAS (Protein Digestibility Corrected Amino Acid Score, the internationally used measurement) of greater than 0.65 and PER (Protein Efficiency Ratio, the Canadian used measurement) of greater than 1.6 accounting for PROFI`s ability to supply the essential amino acid requirements of humans, corrected for digestibility. Innovation at Dealers continues with the launch in 2016 of Natralein pea protein and coming soon Natralein brown rice protein.
(Article first appeared in Bakers Journal, April 2016 issue)

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01 May 2016

What’s new at Dealers Ingredients?

Dealers Ingredients is proud to announce the recent launch of Natralein brand available in both Pea Protein and Whole Grain Brown Rice Protein isolate.

Natralien Pea and Brown Rice Protein isolates are especially selected for their fine powdery texture, soft colur and mild flavour. Both Natralein Pea and Brown Rice Protein can be used in a wide variety of food applications.

Key Benefits include:

  • High Nutritional Value:
    • Protein isolate >80% protein
  • Clean Label:
    • Natralien Pea Protein can be labeled as pea protein
    • Natralien Brown Rice Protein can be labeled as rice protein
  • Gluten-Free, GMO Free, Kosher and Halal certified
  • Blends well in most wet and dry mixes
  • Proven Nutritional Protein Value:
    • PDCAAS and PER scores are available
  • Technology support for application work available
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01 May 2016

Joint Trial Program – Receive up to $2,500 for your plant trial program

Dealers Ingredients Joint Trial Program

Free Product and Financial Assistance to Help Assure Success

The Dealers Ingredients Inc. Joint Trial Program provides manufacturers and processors with assistance when using Dealers products in trial runs.

Access to the Dealers Joint Trial Program is at the discretion of Dealers Ingredients Inc. Factors that will be considered will be the perceived marketability of the finished product, annual volumes of Dealers product(s) to be used, and the perceived ability of the processor to bring the finished product to market within a reasonable time frame.

Attendance by Dealers staff at the trial run is mandatory.


  1. The supply of all Dealers products for the trial run at no cost to the manufacturer or processors.
  2. Assistance from Dealers personnel in the planning and execution of the trial run.
  3. Executed Non Disclosure and Confidentiality Agreement between Dealers and the manufacturer.
  4. Up to $2,500 in financial assistance.

Contact us now!

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